Got questions?

Clear answers for curious minds.

Take a squizz through the frequently asked questions below for more info on the work I do, what I can help with and working together.

Or skip the scrolling and get in touch!

About Paradox

  • I support unconventional experts, rebellious creators and gutsy founder-led businesses.

    I’m here for the creatives who aren’t detail driven or systems oriented, the practitioners who’ve become too close to their own work to see what’s actually jumping out at their readers, and the neurodivergent folk who need more of their business out of their heads and onto the page.

  • The combination of an indecent love of detail, a deliciously methodical mindset, and decades of dalliance across the spiritual, creative and entrepreneurial worlds.

    Your voice, your ideas and your way of working stay yours, while the detail gets the attention it deserves.

  • It sure will! When you run your own business around what you know, love or make, sometimes the hardest bit is switching from the fun of creating the thing to the diligence of checking that it’s actually ready to go.

    I provide structure and focus, whether that’s proofreading, reviewing your website or documenting the processes that keep your business running.

    If ADHD, AuDHD or a disability creates a barrier to getting important things done within your business, I offer my services as a support worker, which you may be able to use your DWP Access to Work funding for.

The work

  • I work on a mix of content, websites and business processes for transformational, spiritual, holistic and queer businesses, as well as wonderfully niche and intriguing topics.

  • Editing and proofreading are two different stages in the writing process.

    Editing happens before proofreading to shape the text. Editing focuses on the big picture of your message to develop structure, tone, flow and clarity.

    Proofreading comes after editing and is the final review before publication. Proofreading focuses on the smaller details to resolve issues that editing doesn’t cover and that can be introduced during the editing stage, such as spelling issues, typos, inconsistencies and other details that can distract your reader.

    I offer proofreading. It’s not ready for proofreading just yet if you’re still restructuring, rewriting or significantly changing the content.

  • Examples of the things I look for include…

    ◐ Language: UK/US spelling, grammar, punctuation, contractions and abbreviations

    ◐ Dittography: duplicated words, sentences and paragraphs

    ◐ Consistency: capitalisation, formatting, hyphens/dashes, date formats, quote marks and the connection between different documents that form part of the same project

    ◐ Content: titles, headings, page numbers, captions, cross references and diagrams

    ◐ URLs: missing links, incorrect web pages and broken links

    ◐ Formatting: headings, margins, lists, tables & legends

    ◐ Reader experience: ambiguous meanings, contradictory copy and missing information

  • No way! I support you to clearly share your message in your voice, not replace it.

    I won’t rewrite or reshape any of your content. I will suggest changes where something is unclear or inconsistent, and offer examples of the different ways it could be interpreted, so you can make the final call on how you want to approach the suggestion.

  • Nope. I don’t use generative AI to proofread your content or make editorial recommendations. I use Word tools plus locally hosted, offline software that bolts onto Word without using AI.

  • I proofread the following file formats:

    ◐ Word and Google Docs

    ◐ PowerPoint and Google Slides

    ◐ PDFs created from InDesign, Illustrator and Affinity Publisher

    Let me know if you’re using a different format and I’ll see how I can help.

    The original Word or Google Doc is the preferred format, as this means I can use my full range of proofreading tools and work more efficiently.

  • No, I’m afraid not. I use a suite of proofreading tools that can only be used in Word, so I transfer all Google Docs and PDF content to Word before I start.

    Canva content doesn’t transfer into Word cleanly – it splits the text up and messes with the formatting, which makes it really tricky to work on.

    If you’re planning to use Canva as your template, I can proofread your content before it’s transferred across.

  • Yes! As long as the wording is finalised across your collection of files. The artwork and design don’t need to be finished. Proofreading the content before it’s transferred into the artwork can make it easier for you to work through tracked changes and queries.

  • Yep, I can proofread your website content as long as the wording is finalised. If the content is finalised but you’re still working on the website itself, I can proofread it before it’s transferred across.

    If you want the website review service, the whole site needs to be complete before I begin.

  • Nope. The website review looks at your site from a visitor’s perspective, combining my background in proofreading precision with manual software testing. It covers elements such as language, consistency, links, navigation, functionality, mobile view and image display. It doesn’t include branding, web design, SEO consultancy or technical advice.

Before you book

  • Every project is different and the price depends on factors such as length, scope, complexity and timeframe.

    Prices start at…

    ◐ Proofreading: £120

    ◐ Tarot & oracle deck proofreading: £300

    ◐ Website review: £250

    ◐ Business process documentation: £300

    I’ll confirm the project fee once we’ve discussed what you need and I’ve assessed the scope of the work (and sample where possible).

  • I don’t rush – risky is not my style. Once you’ve sent me the details of your project, I’ll assess the scope and give you a realistic timescale based on the work you’ve created, the involvement it needs and my availability. Together, we’ll confirm the scope of your project and the dates available to book it in.

  • It depends on the service…

    Proofreading: You’ll receive one full proofreading readthrough of your document. No revisions are included.

    Website review: You’ll receive the initial review, then one verification review to check that the initial recommendations have been successfully implemented. The verification review doesn’t include a second proofreading readthrough.

    Business process documentation: This service is collaborative, so we’ll work together throughout the project to make sure the documentation meets the initial agreed requirements. The fee covers one undertaking of the agreed service. No revisions are included once the documents have been finalised.

    If significant changes have been made after you’ve received the final document(s) and you’d like your changes to be reviewed, this can be arranged as a separate piece of work (subject to availability).

Working together

  • 1. Project: Send me the details of your project, including the service, file format, word count for proofreading, timeline and a sample if possible. I’ll review what you’ve sent and the sample (where needed) to assess the scope of the work.

    2. Plan: We’ll confirm the project details, fee and dates for your project.

    3. Prep: I’ll send you the Statement of Work with T&Cs for you to agree, then issue a non-refundable booking fee invoice.

    4. Payment: Once the booking fee has been received, I’ll confirm your project dates in my schedule.

    5. I get going: Email me your files or link to your site and I’ll get cracking!

  • Payment of the non-refundable booking fee secures your dates in my schedule:

    ◐ Up to £300: £100 payment in advance

    ◐ Over £300 to £600: £150 booking fee, with the remaining balance due on completion

    ◐ Over £600: A minimum £200 booking fee, with the remaining balance due on completion

    Once you’ve accepted the T&Cs and the booking fee has been received, your booking is confirmed and my time is allocated purely to you.

  • The documents you’ll receive depend on the service and scope of your project.

    Proofreading: Your proofread document(s) showing suggested amendments in tracked changes, and queries, recommendations and notes in comment bubbles. A style sheet that details the agreed style decisions.

    Website review: Your website review document that lists all the issues found and any recommendations, plus screenshots taken at the time of review. A style sheet that details the agreed style decisions.

    Business process documentation: Your completed process documentation as agreed, such as a standard operating procedure, guide, checklist, template, tracker or workflow, plus any supporting notes or resources where relevant.